The Ultimate SPAM Trigger Words List: Keywords to Avoid for Preventing Spam

Tired of getting your emails sent straight into someone's spam folder?

In this article, I'll discuss how NOT to get your emails flagged as SPAM. I've also included the ultimate spam trigger words list that you should avoid.

From now on, I want you to imagine that your target’s email inbox is an exclusive nightclub.

You’re wearing your favorite outfit, you step out of your cab, and you get in line. Only one thing separates you from all the fun times in store…

Whether you’re sending 10,000 emails at once or one email at a time, you are a smart email marketer when you know the difference between words that trigger spam filters and inbox bound words that grab your target’s attention and piques their interest.

 Pulling this off is not always easy. Some people even claim that email marketing isn’t effective anymore. I have a feeling the same people are the reason we now have spam filters. Let me tell you, it IS still very effective.

Spam keywords are labeled such for a reason. Spammy words are really just signals of annoying behaviors. Therefore, I have broken down the ultimate spam trigger words list into six annoying behavior groups.

Avoid these behaviors and their respective spam words if you can help it. In your emails, you don't want to come off as:

  • 1.

    Needy (making exaggerated claims)

  • 2.

    Sleazy (being too pushy)

  • 3.

    Manipulative (sudden/unnecessary urgency)

  • 4.

    Cheap (no pre-qualification/everybody wins)

  • 5.

    Far-fetched (too good to be true)

  • 6.

    Shady (ethically/legally questionable)

In addition to the behaviors and words to avoid, I’ll include a few tips to try instead.But don't forget one of the most important aspects of your email campaign: the subject line. If the subject line sucks, no one will even open your email.

So… to paint my nightclub analogy a little better let’s call this club, Club Value. You’re in line. There are two bouncers at the door. Neither of them know who you are. Both are looking for any reason to deny you entry.

One bouncer is trained to detect email spam trigger words and the other bouncer is trained to detect annoying spammy behaviors. If you play it cool, you’ll make it inside. If you brought your A-game, the club owner (the target) may come and hang out with you.

Avoid Making Exaggerated Claims with Spam Trigger Words

If you truly have something of value, you do not have to be needy. Here are some words and phrases that sound desperate. No matter how tempted you are, don't make exaggerated claims, ever!

  • 1

    #1

  • 2

    100%

  • 3

    100% free

  • 4

    100% satisfied

  • 5

    50% off

  • 6

    Ad

  • 7

    All New

  • 8

    Bargain

  • 9

    Best Price

  • 10

    Bonus

  • 11

    Brand New Pager

  • 12

    Claims not to be selling anything

  • 13

    Cost

  • 14

    Costs

  • 15

    Credit

  • 16

    Discount

  • 17

    Don’t delete

  • 18

    Email harvest

  • 19

    Email marketing

  • 20

    F r e e

  • 21

    Fast cash

  • 22

    For free

  • 23

    For instant access

  • 24

    For just $xxx

  • 25

    For just $yyy

  • 26

    For only

  • 27

    For you

  • 28

    Free

  • 29

    Free and free

  • 30

    Free consultation

  • 31

    Free dvd

  • 32

    Free gift

  • 33

    Free sample

  • 34

    Free trial

  • 35

    Free website

  • 36

    Gift certificate

  • 37

    Give it away

  • 38

    Giving away

  • 39

    Giving it away

  • 40

    Great

  • 41

    Great offer

  • 42

    Incredible deal

  • 43

    Insurance

  • 44

    Internet market

  • 45

    Internet marketing

  • 46

    It’s effective

  • 47

    Lower interest rate

  • 48

    Lowest interest rate

  • 49

    Lowest insurance rates

  • 50

    Lowest price

  • 51

    Luxury

  • 52

    Luxury car

  • 53

    Mortgage

  • 54

    Mortgage rates

  • 55

    Name Brand

  • 56

    New domain extensions

  • 57

    One hundred percent free

  • 58

    Outstanding values

  • 59

    Please read

  • 60

    Prize

  • 61

    Prizes

  • 62

    Profits

  • 63

    Promise

  • 64

    Promise you

  • 65

    Sale

  • 66

    Sales

  • 67

    Sample

  • 68

    Satisfaction

  • 69

    Satisfaction guaranteed

  • 70

    Stainless Steel

  • 71

    Stuff on sale

  • 72

    The best rates

  • 73

    We hate spam

  • 74

    Web traffic

  • 75

    Will not believe your eyes

Avoid Sounding Sleazy or Being too Pushy with Spam Words

Nobody likes to be pressured. Notice how the following words and phrases make you feel a little hesitant. They sound sleazy and pushy. Don't be one of those people.

  • 76

    Accept credit cards

  • 77

    Accordingly

  • 78

    As seen on

  • 79

    Avoid

  • 80

    Cannot be combined with any other offer

  • 81

    Check

  • 82

    Check or money order

  • 83

    Click

  • 84

    Click Below

  • 85

    Click Here

  • 86

    Click to remove

  • 87

    Compete for your business

  • 88

    Deal

  • 89

    Debt

  • 90

    Direct email

  • 91

    Direct marketing

  • 92

    Do it today

  • 93

    Don’t hesitate

  • 94

    Form

  • 95

    Free access

  • 96

    Free instant

  • 97

    Full refund

  • 98

    Investment

  • 99

    Investment decision

  • 100

    Life

  • 101

    Life insurance

  • 102

    Lifetime

  • 103

    Mail in order form

  • 104

    Month trial offer

  • 105

    Never

  • 106

    Not junk

  • 107

    Not spam

  • 108

    Notspam

  • 109

    Now

  • 110

    Obligation

  • 111

    Offers

  • 112

    One time mailing

  • 113

    Only

  • 114

    Only $

  • 115

    Open

  • 116

    Opt-in

  • 117

    Order

  • 118

    Order now

  • 119

    Order shipped by

  • 120

    Order status

  • 121

    Order today

  • 122

    Orders shipped by

  • 123

    Pennies a day

  • 124

    Per day

  • 125

    Per week

  • 126

    Phone

  • 127

    Presently

  • 128

    Price

  • 129

    Prices

  • 130

    Print form signature

  • 131

    Print out and fax

  • 132

    Priority mail

  • 133

    Produced and sent out

  • 134

    Purchase

  • 135

    Quote

  • 136

    Rates

  • 137

    Refund

  • 138

    Regarding

  • 139

    Removal

  • 140

    Removal instructions

  • 141

    Remove

  • 142

    Save up to

  • 143

    Serious only

  • 144

    Shopper

  • 145

    Sign up free today

  • 146

    Solution

  • 147

    Strong buy

  • 148

    Subscribe

  • 149

    Take action

  • 150

    Tack action now

  • 151

    Tells you it’s an ad

  • 152

    Terms and conditions

  • 153

    The following form

  • 154

    Trial

  • 155

    Trial unlimited

  • 156

    Unlimited

  • 157

    Unlimited trial

  • 158

    What are you waiting for?

  • 159

    What’s keeping you? Nl1Unsubscribe

  • 160

    Visit our website

 


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